The Other 25%
Whatever business you are in, think about this scary statistic: 75% of all businesses in the US depend 100% on the US consumer. America is a consumer-driven economy, which is why things get rough when consumers keep their cash safely tucked away rather than spend it.
We should celebrate the other 25% that have figured out what it is that the rest of the world wants and are selling it to them. Emerging markets are a significant opportunity in the American economy, one that should be pursued in the efforts of transitioning this 75% economy with a more global one.

